[PRESS RELEASE] KARD first visits to Malaysia for 11.11 Super Show

kard

Lazada Malaysia announced the launch of its biggest shopping event of the year, the Lazada 11.11 Shopping Festival. The 24-hour online shopping extravaganza will
take off at midnight on 11 November 2018, with a live broadcast countdown show on 10 November 2018. This year’s shopping bonanza promises an exciting shopping experience for bargain hunters and fun seekers, with multi-sensory and multi-screen activities. On the eve of the Lazada 11.11 Shopping Festival, shoppers can tune in to the star-studded one-night-only Lazada 11.11 Super Show. Viewers tuning in can take part in live game sessions to win amazing prizes, and expect variety show-styled skits and
performances from renowned local and international celebrities. The evening will culminate in a performance by a K-pop group.

Christophe Lejeune, Chief Executive Officer of Lazada Malaysia explained the e-Commerce giant’s constant efforts to establish a stronger connection with shoppers.
“Lazada is evolving into a lifestyle platform, providing experiences that extend beyond just online shopping. We are also constantly expanding our product base, with a focus in fashion and beauty products to cater to our growing female audience. More than just lowest prices, it’s about engaging and exciting customers – creating the ultimate shopping festival through crazy deals, fun games and discovery tools on our app,” said Lejeune.

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“With over 9 million Lazada app downloads, this is a strong testament to our capabilities and expertise in addressing the needs of the online shopper. With five times more brands and sellers than last year, shoppers will have access to over 100 million products and more than 300 brands, delivered from own fulfilment centres with our own fleets to control the delivery processes. We also partner with reliable
logistics providers to ensure that we cover a wide delivery network to reach our customers wherever they may be,” Lejeune added.

Be a part of the 11.11 Super Show
Staged at the Axiata Arena, an anticipated 3 million Malaysians will be watching simultaneously across Media Prima channels TV3 and NTV7, Tonton, as well as on the Lazada mobile app. Be part of the action and catch Aiman Tino, Haqiem Rusli, Ayda Jebat, Wany Hasrita, Ella, Ziana Zain, Bunkface and other Malaysian and international superstars in person by posting a picture of the person you want to go with on
Instagram with the caption “Do you want to go to the Lazada 11.11 Super Show with me?” and hashtag #MYLazada1111. He or she then must reply yes or agree to go with you. The contest runs till 31 Oct and the winner will be announced on 1st November. 50 lucky winners will be selected! The arena audience and viewers tuning in on 10 November 2018 will also be able to receive video calls from their favourite artistes and stand a chance to win amazing prizes including two Volkswagen Beetle 1.2 TSI cars by playing live games on the Lazada app during the show. Keep your eyes on your screens to also take home prizes from L’Oreal Paris, Carlo Rino, Philips, Lactogrow, Sunsilk, Drypers and Xiaomi!

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