South Korea K-pop group Super Junior’s member Choi Siwon was in Sunway Pyramid last Saturday for Kiehl in conjunction with the campaign “Made Better” at the Nature’s Playground that will be held from 26th June – 2nd July at LG2, Blue Concourse Area.
Many fans were seen to gather at the mall early in the morning in order to secure a great spot to see their favorite superstar. The mall started to occupy the whole level of Blue Concourse area right before the event started.
Choi Siwon appeared at the scene with a warm welcomed and cheered from thousand of fans. He grabbed every opportunity whenever there was a chance to get up-close with his fans. He took some of the fan’s phone and began to take selfie.
The event kicked off with Choi Siwon’s opening “Apa Khabar! Hello Everyone! Saya Siwon Choi! It’s glad to see everyone.”. To reinforce Kiehl’s Made Better campaign, Siwon shared personal stories undertaking recycling, efforts and advice on making the world a greener and healthier place. ”I believe in two things: Mission & Responsibility. Protect our planet for the future of our next generation”, said Siwon.
After the Q&A session, Siwon joined along with Malek Beckdache, L’Oréal Malaysia Managing Director, Jennie Ma, General Manager of L’Oréal Luxe, Yvonne Liew, Deputy General Manager of L’Oréal Luxe and HC Chan, CEO of Sunway Malls & Themeparks to officiate the launch of “Made Better” campaign. Each received a pot and spade to pour earth onto the Made Better greens as a symbol of our dedication towards a sustainable future to combat climate change.
The event continued with Siwon exploring Kiehl’s unique Nature’s Playground stations starting off with the Tree of Life. He did the honour to pick four Kiehl’s empty bottles from the tree to be deposited in our Recycle & Be Rewarded bin located at the Made Better station. This brings to light Kiehl’s Recycle and Be Rewarded programme which encourages customers to do their part by bringing back their empties to any stores. In turn, customers receive complimentary gifts for every four bottles they recycle.
Siwon’s Nature’s Playground discovery continued to the PSLRC Orange Bus Slide for a photo stop. The orange elements at the bus highlights Kiehl’s customer’s favorite serum – Powerful-Strength Line-Reducing Concentrate formulated with 12.5% of stabilized Vitamin C.
Further down to Calenduland, this station is inspired by our worldwide best-selling toner – Calendula Herbal Extract Alcohol Free Toner, and is the #1 customer favorite in Malaysia. It is a larger than life display of our iconic calendula products, flowers and blooming petal powered tunnel. “Calendula & Aloe Soothing Hydration Mask is my favorite” revealed Siwon.
The event concluded with meet & greet session. 10 lucky fans were chosen through social media contest. The winners not only received a RM500 Kiehl’s calendula gift set from Siwon but also a handshake, hug, solo picture and group photo opportunity with him. It was truly a dream comes true for them. Siwon was very polite and asked permission for handshake or hug beforehand. A girl requested “Super Show’ on the stage personally from him and he responded ” This girl wants Super Show in Malaysia”. Super Show 8 in Malaysia. Okay..I will do it’.
He spoke his final words before he left the venue “It was a great time today and thank you all for warm welcoming this time so Malaysia is always a special place to me, very meaningful to me so next time, if it’s possible, I will comeback here with our member or some projects”. and fans continued chanting “Super Show”. He replied Yes, definitely we will.